We as humans attribute many of the causes to success on
innate ability. One person is always more talented, smarter, or bigger. This is
the reason they succeed. In Outliers,
a very different approach is taken. It takes the stance that this assertion is
wrong; that much of success can be traced back to opportune timing, extreme
preparation and practice, and sometimes even the month that you are born. Malcolm
Gladwell, an author of three other bestselling novels and a staff writer for
The New Yorker, is the author. Gladwell published and released the book in 2008
in New York City. The book was written to give a well rounded, factually
accurate basis for the explanation of success; the cover is subtitled “The
Story of Success”. Gladwell has seen time and time again the success of others
be attributed to innate talent, and his purpose was to disprove the weight that
society places on this factor. The book was written for the many people who fail to analyze success through the facts, but instead hold on to common societal beliefs. The most effective rhetorical devices that are used include appeals
to logos and the use of anecdotes. Malcolm Gladwell has a style of including a
variety of seemingly unlike descriptions and somehow, almost magically, tying
it all together. In this way, he is very effective in accomplishing his purpose
because the reader is always both surprised and compelled by the evidence
he presents.
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