TOW 3: Apple adds to lawsuit with Samsung

There has been a highly publicized legal war between Apple and Samsung, two companies that are atop the list in mobile devices. Apple has recently added six products to its ongoing lawsuit with Samsung. In August, a 1.05 billion dollar was awarded to Apple concerning certain patents that Samsung copied. Now, Apple will try for the same outcome with six other products. John McCrank is the author of the article, a highly publicized journalist for “Reuters.” If a verdict is reached in favor of Apple, it will likely have a tremendous negative impact on Samsung’s business. McCrank’s intent is to inform his readers of a significant court case in the technology world. He is appealing to an audience of readers that are interested in and may use Apple and Samsung products. Additionally, the audience consists of people who have money invested in the stock of either company, since the outcome will affect the economic trends of both organizations. McCrank uses somewhat of a storytelling mode to illustrate the timeline of the recent case. The two companies are juxtaposed to show how their responses to the trials have differed. The article is effective in offering a non-bias summation of the recently renewed case between two technology giants.